Students were instructed to research, understand and distill the essence of 2 different cultures, especially their cuisine and aesthetics to then use this research to create a new, hybrid culture; its conceptual foundations and visual representation.
A recently widowed woman from Ethiopia decides travel will be a grand idea and decides Sicily will be a great place to stop. After experiencing the home cooking of another widow she decides to open a restaurant with her. The theme of the restaurant is fusion between Ethiopian food and Sicilian food based on the idea of "Mother's home cooking."
I wanted to incorporate colors shown both in the Ethiopian and Sicilian flags, but muted them down a bit to be more pleasing to the eye.
The name "Madrenat" comes the Sicilian word for mother, "Madre, and the Amharic word for mother "Enat".
The logo displays 2 female lions because both countries national animal is the lion. Each lioness has 3 legs to reference back to the Sicilian symbol of the Trinacria. There is also a hidden message in the logo, as you can see the word "mom".
I illustrated icons based on the ingredients that are included in both Sicilian and Ethiopian recipes. These icons are used throughout the branding elements and are meant to evoke a more relaxed and fun feeling.