ANNA MERRICK VINTEN

MADRENAT!

Main Objective

Students were instructed to research, understand and distill the essence of 2 different cultures, especially their cuisine and aesthetics to then use this research to create a new, hybrid culture; its conceptual foundations and visual representation.

BACKSTORY

A recently widowed woman from Ethiopia decides travel will be a grand idea and decides Sicily will be a great place to stop. After experiencing the home cooking of another widow she decides to open a restaurant with her. The theme of the restaurant is fusion between Ethiopian food and Sicilian food based on the idea of "Mother's home cooking."

BRANDING ELEMENTS

COLORS

I wanted to incorporate colors shown both in the Ethiopian and Sicilian flags, but muted them down a bit to be more pleasing to the eye.

THE NAME

The name "Madrenat" comes the Sicilian word for mother, "Madre, and the Amharic word for mother "Enat".

LOGO

The logo displays 2 female lions because both countries national animal is the lion. Each lioness has 3 legs to reference back to the Sicilian symbol of the Trinacria. There is also a hidden message in the logo, as you can see the word "mom".

ICONS

I illustrated icons based on the ingredients that are included in both Sicilian and Ethiopian recipes. These icons are used throughout the branding elements and are meant to evoke a more relaxed and fun feeling.

MENUS